inetcasas

TOP MARKETING TIPS

Selling your home is for most people one of the biggest financial transactions you are ever likley to make. With so much riding on the deal, it only makes sense to do it right. There will be competition along the way, so you will need to pull out all of the stops to get your home in front of the maximum buying audience. Outlined below are some top tips to help you on your way.

How to select the right agency and additional services

All the creative marketing in the world cannot make up for experience and expertise of a great real estate agent in your local market.

Use an experienced professional international estate agency that can deliver results.
Make sure the chosen agency are registered to a governing industry body for peace of mind.
Look for an end to end property selling solution i.e. everything you require all in one place.
Introduce your conveyancing company early so that you can start the process quicker.

Marketing materials

Photography
One of the best marketing tips for selling a home is having photographs that are crisp and well presented. It is important that your photographs stand out from the crowd, and demonstrate the very best qualities of your home. A grainy, poorly cropped image will not have the level of impact that you will require when selling your home.
360 Tours
Video presentations are a very effective tool in real estate marketing. People love videos, and for good reason. They can provide a more in depth feel for what the property is really like before a potential buyer ever walks through your door.
 
Video Example
Property Description
Potential buyers will be browsing hundreds of properties online so think about how can you make your home stand out. It is extremely important to write an interesting property description that focuses on key selling points and advantageous aspects of the property. Make people fall in love with your home, ask yourself what you love most about the home as these may be your top selling points. Is your kitchen-diner just awesome for dinner parties? What's the view like from your bedroom window? These features are a sure way to draw people in and make them eager to see more.
Escritura
Ensure that you list the correct number of bedrooms that corresponds with your deeds.
Energy Performance Certificate
Spain has introduced a new law (Real Decreto 235/2013) obliging property owners to get energy efficiency certificates before they can sell or rent their homes, in line with other European countries. So it is very important that you remember to obtain this certificate before you begin your marketing campaign.

Marketing strategy

Exposure
Maximise your property exposure by marketing on domestic and international property portals.
 
Property Portal Partners
Boost
Boost your property visibility by marketing your property in the Premium and/or Featured sections on property portals this will significantly increase your buyer enquiries.
Price
Check property prices in your area and set a realistic, competitive property price. This will give you the edge over other similar properties on the market and encourage potential buyers to view your property or seek more information.

Property viewings

Nice & Fresh
Bad smells are often a turn off for prospective buyers. It is extremely important to encourage a fresh, pleasant smelling enviornment for your potential buyers. Fix any unwanted smells at the source, clear drains, wash bins, open windows, air the kitchen from old cooking smells and spring clean your property to maximize potential.
Clutter
People need to be able to envisage what the property would look like if they were living there. This is often hard to do if a room is heavily cluttered and busy, so why not make it easy for them to see the potential of your property and the available living space on offer.
Light
Try to let as much natural light into your property as possible and ensure that the interior is well-lit. Making the property feel light and airy helps rooms to feel much bigger than they actually are and also makes the property more attractive as a whole. Wall mirrors will also help a room look much bigger and lighter so it is something to consider, especially in smaller rooms or hallways. Clean all windows inside and out where possible, and ensure any broken light bulbs are replaced before a viewing.
Clean & Fix
Complete any minor repairs required before any viewings of your property. Holes in walls, broken door knobs, cracked tiles, torn or threadbare carpets are just a few of the things that may need a little attention before a viewing and can help sell your home. Many buyers want to move in without making changes, so try and allow for this. Get rid of limescale, clean and repair tile grout, wax wooden floors, get rid of all odours, hang up fresh towels. This will make the place more appealing and allow viewers to imagine living there. The same rules apply for the exterior of the property and if the property has a garden, then try to make it as presentable as possible by carrying out some simple routine jobs like cutting back bushes and lawns.
Dress Your Property
Another simple way to maximise viewing potential is to dress the property before a viewing. You do not need to make it look like a showroom as that often takes away special characters. However small things like ensuring the windows are properly dressed with blinds or curtains and making sure bed sheets and covers are neat and tidy will make rooms look and feel much more appealing.
Company Information
inetcasas
Calle Maestro Torralba,
CC Zeniamar II,
Bloque 1, Local 8,
La Zenia, Orihuela Costa,
03189, Alicante,
Spain
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HD, 3D, 360, walk-through virtual tour