Top Marketing Tips
All the creative marketing in the world cannot make up for experience and expertise of a great real estate agent in your local market.
How to select the right agency and additional services
All the creative marketing in the world cannot make up for experience and expertise of a great real estate agent in your local market.
Marketing Materials
Photography
One of the best marketing tips for selling a home is having photographs that are crisp and well presented. It is important that your photographs stand out from the crowd, and demonstrate the very best qualities of your home. A grainy, poorly cropped image will not have the level of impact that you will require when selling your home.
360° Tours
Video presentations are a very effective tool in real estate marketing. People love videos, and for good reason. They can provide a more in depth feel for what the property is really like before a potential buyer ever walks through your door.
Property Description
It is extremely important to write an interesting property description that focuses on key selling points and advantageous aspects of the property. Make people fall in love with your home, ask yourself what you love most about the home as these may be your top selling points.
Escritura
Ensure that you list the correct number of bedrooms that corresponds with your deeds.
Energy Performance Certificate
Spain has introduced a new law (Real Decreto 235/2013) obliging property owners to get energy efficiency certificates before they can sell or rent their homes, in line with other European countries. So it is very important that you remember to obtain this certificate before you begin your marketing campaign.
Marketing strategy
Exposure
Maximise your property exposure by marketing on domestic and international property portals.
Boost
Boost your property visibility by marketing your property in the Premium and/or Featured sections on property portals this will significantly increase your buyer enquiries.
Price
Check property prices in your area and set a realistic, competitive property price. This will give you the edge over other similar properties on the market and encourage potential buyers to view your property or seek more information.
Property viewings
Nice & Fresh
Bad smells are often a turn off for prospective buyers. It is extremely important to encourage a fresh, pleasant smelling enviornment for your potential buyers. Fix any unwanted smells at the source, clear drains, wash bins, open windows, air the kitchen from old cooking smells and spring clean your property to maximize potential.
Clutter
People need to be able to envisage what the property would look like if they were living there. This is often hard to do if a room is heavily cluttered and busy, so why not make it easy for them to see the potential of your property and the available living space on offer.
Dress Your Property
Another simple way to maximise viewing potential is to dress the property before a viewing. You do not need to make it look like a showroom but you can ensure the windows are properly dressed with blinds or curtains and making sure bed sheets and covers are neat and tidy.
Light
Try to let as much natural light into your property as possible and ensure that the interior is well-lit. Making the property feel light and airy helps rooms to feel much bigger than they actually are and also makes the property more attractive as a whole.
Clean & Fix
Small things like ensuring the windows are properly dressed with blinds or curtains and making sure bed sheets and covers are neat and tidy will make rooms look and feel much more appealing.
